Precise® White Gold by W.R. Cobb is the white gold with no excuses. Just a light buff restores a ring to its showroom brilliance.

Unlike other white gold products it requires no rodium plating which can wear off over time. No need to explain to consumers why their ring is turning yellow and is not really white.

Also, Precise® White Gold has been developed with the consumer in mind. As some have a sensitivity to the nickel in traditional white gold, Precise® White Gold was created to minimize this sensitivity. Accordingly, Precise® White Gold performs better in every measure.