Precise® White Gold does not need to be rhodium plated. Rhodium is commonly used on all white gold to cover the natural yellowish color of gold for a more pleasing white color. Rhodium plating usually adds approximately $5 to $15 to the retail price of a typical ring.

This patented white gold retains its shine and luster with no special treatment since there is no rhodium plating to wear off revealing a less pleasant color. As a result customers are more satisfied with their purchase.